"Given the torrent of revelations of abuse against women in the #MeToo era, the [term 'wife-beater,' for the sleeveless undershirt] suddenly seemed grossly inappropriate."

By Yango - May 26, 2018

That line was a forehead-slapper for me. It's by Moises Velasquez-Manoff in "Are We Really Still Calling This Shirt a ‘Wife Beater’?" (NYT).

The word that got me was "suddenly." Is Velasquez-Manoff telling us that he just noticed the transgressive violent edge to "wife-beater"? It's right out there. If you think it's okay that you didn't mind until #MeToo woke you up, then why should we condemn the men who are at the receiving end of #MeToo accusations? Without #MeToo to enlighten them, they didn't realize how bad their behavior was. Why not indulgently advise Harvey Weinstein, et al., to go and sin no more?

I've never not noticed that "wife-beater" is a terrible joke of a name for a shirt. And that's what it is, a joke:

“People aren’t calling it a wife beater because they believe that beating your wife is O.K.,” Adam Klein, an assistant professor of communication studies at Pace University, told me. But the willingness to casually evoke violence against women implies a strange double standard. “We accept misogyny as cool,” he said, even as we know that racism is unacceptable.
The question is whether you think it's a good joke. You know what it is. You hear the words, but did you/do you think it's cool? And "'We accept misogyny as cool,' he said, even as we know that racism is unacceptable" is a nonsequitur: Those who know racism is unacceptable may still use "hipster racism" — expressions that are racist but are thought not to  convey actual racism because they come from someone who is understood not to be racist. It is accepted as cool (by some!). And it's the same way with misogyny. Even among those who know it's unacceptable, it can feel cool. It's a joke. It's hipster sexism.

I think it's a bad joke, though I can picture myself in a situation, with an intimate friend, where I might let loose and say, "I see you're wearing your wife-beater." But as a casual, general term, it sounds like you don't care about domestic violence or you think you have hipster privilege... and that's not a good look.

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