"The players have the power to stop it, if they dare," writes Robert Silverman at The Daily Beast.

If stars like (don’t laugh) Tom Brady locked arms, stood up to this cabal of billionaire bullies, and refused to let the NFL get away with this profit-guarding nonsense, it would end quickly. Maybe then the NFL would grudgingly come to accept that its plummeting TV ratings had far more to do with an overexposed, subpar product and cord-cutting than any (false) question of a political backlash, and more to the point, that the backlash is never going away, regardless of what they do.

The players have all the power here. The twofold question is: Do they know it, and will they use it?

I suspect that they know it but don't want to use it. What do you think?