"... a designation for rare, nonindustrial birds with genetic lines that can be traced back generations. They are selecting for desirable personality traits (such as being affectionate and calm — the lap chickens that are gentle enough for a child to cuddle), rarity, beauty and the ability to produce highly coveted, colored eggs. All of it happens in cutting-edge coops, with exorbitant veterinarian bills and a steady diet of organic salmon, watermelon and steak.... Instead of cobbling together a plywood coop with materials from the local hardware store, the rare birds of Silicon Valley are hiring contractors to build $20,000 coops using reclaimed materials or pricey redwood that matches their human homes. Others opt for a Williams-Sonoma coop — chemical free and made from sustainable red pine — that has been called the 'Range Rover of chicken cribs.' Coops are also outfitted with solar panels, automated doors and electrical lighting — as well as video cameras that allow owners to check on their beloved birds remotely..."

From "The Silicon Valley elite’s latest status symbol: Chickens/Their pampered birds wear diapers and have personal chefs — but lay the finest eggs tech money can buy" (WaPo).

Status symbol, eh? Let's guilt-trip those jerks into adopting rescue chickens.