They still have their heads on straight, but are merely carrying a second head, perhaps to replace the original head — why? (we see the operating tables) — or, no, I could be wrong. They could already have had their head replaced and the head they're carrying is the original head.

Here's video of the show. The MeTwo* models appear around 0:50:



My screenshots:





When something is presented in visual form, I prefer to look and come up with my own opinion. Whatever answers exist should be there in the thing that was intended to exist in the world as a visual object. This is like being a constitutional textualist. But maybe you think the intent of those who made the thing matters, in which case, the Washington Post reports on an effort at extracting the intent** of the framers from Gucci’s creative director Alessandro Michele.

Michele cites an essay, “A Cyborg Manifesto” by Donna Haraway, which, we're told, is "a critique of identity politics and the idea that people must fit within predefined cultural boundaries."

“Limiting fashion to something that only produces business is too easy,” Michele said of the theme, according to Reuters.

So why severed heads? According to Michele, they were about accepting one’s self and “looking after your head and thoughts.”

Who knows what role Michele played in producing the theater of this fashion show? Does he even know the origin of this duplicate-head idea? As he speaks to reporters now, he is part of a larger performance, advertising his business and caring or pretending to care about art and politics and philosophy. In that role, whatever it really is, he steers us to an essay and offers a gentle, sweet interpretation that could be accepted at face value — yes, I should visualize my own head as a lovable baby to be cradled and protected  — or felt as a nudge to see that he lying — the models are carrying heads that are not attached to their bodies and look at those operating tables... what do you think will happen there or has it already happened? Get out!

Here's the Wikipedia article on "A Cyborg Manifesto." Excerpt:

Haraway calls for a revision of the concept of gender, moving away from Western patriarchal essentialism and toward "the utopian dream of the hope for a monstrous world without gender," stating that "Cyborgs might consider more seriously the partial, fluid, sometimes aspect of sex and sexual embodiment. Gender might not be global identity after all, even if it has profound historical breadth and depth."

Haraway also calls for a reconstruction of identity, no longer dictated by naturalism and taxonomy but instead by affinity, wherein individuals can construct their own groups by choice. In this way, groups may construct a "post-modernist identity out of otherness, difference, and specificity" as a way to counter Western traditions of exclusive identification.

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* My coinage.

** WaPo's headline is "Gucci models walk the runway — with replica severed heads of themselves," which presumes the head the model carries was originally attached to this model — who now has a replacement head — or to this model's identical twin. But it could represent what it obviously is, a replica head which was never severed from anything at all. We could see it as nothing but a 3-D selfie! It's not dripping blood, like the Trump mask Kathy Griffin grimly displayed.