The NYT reports. It sounds like — as Oprah transitions to presidential candidate — Obama is transitioning into Oprah-esque TV personality. Why not?! What else is he supposed to do? Write serious books? Who knows how much of his personal time he will put into his TV show, his books, his speeches?

“President and Mrs. Obama have always believed in the power of storytelling to inspire,” Eric Schultz, a senior adviser to the former president, said Thursday. “Throughout their lives, they have lifted up stories of people whose efforts to make a difference are quietly changing the world for the better. As they consider their future personal plans, they continue to explore new ways to help others tell and share their stories.”

The most inspiring story Obama could tell is his own story, by living it, going forward, as an authentic and ethical person.

In one possible show idea, Mr. Obama could moderate conversations on topics that dominated his presidency — health care, voting rights, immigration, foreign policy, climate change — and that have continued to divide a polarized American electorate during President Trump’s time in office.

Another program could feature Mrs. Obama on topics, like nutrition, that she championed in the White House. The former president and first lady could also lend their brand — and their endorsement — to documentaries or fictional programming on Netflix that align with their beliefs and values....

Things that don't inspire me: Using the woman for the food segment.

The deal is evidence that Mr. Obama, who left the White House when he was just 55 years old, intends to remain engaged in the nation’s civic business, even as he has studiously avoided direct clashes with Mr. Trump about his concerted efforts to roll back Mr. Obama’s legacy. It is also a clear indication that the former president remains interested in the intersection of politics, technology and media.

A clear indication of what? How can you have a clear indication of something as fuzzy as "remain[ing] interested in the intersection of politics, technology and media." The indication I see is that he's making deals for money and what he's putting into the arrangement, other than his name, is a complete puzzle. And the name for the proposed product — if you'd dare to speak clearly — is: propaganda.

I don't give a damn if Netflix cranks out political propaganda, but for this historically monumental figure — Barack Obama — to take his still-young life and to sell it to the enterprise of cranking out political propaganda... ah, but I know you're about to slam me in the comments. I'm not as naive as you're about to tell me I am, because I know what you're going to say when you haven't said it yet.

Mr. Obama has long expressed concerns about how the flow of information — and misinformation — has the power to shape public opinion.... He has seethed privately and publicly, about what he says is the manipulation of news by conservative outlets and the fractured delivery of information in the internet age. 

The news is manipulated in all directions, including in this NYT piece about Obama's proposed entry into the manipulation game. The Obama Show will only be another manipulation, in the direction he prefers. The only question is whether his people can make it something that won't expose him as a propagandist and media concoction.